The Value of Branded Packaging is in the Experience
We’re not supposed to judge books by their covers, but we do. That’s the way humans are wired—and it’s on you to tap into the emotions of your consumer if you want your brand to be remembered. The value of branded packaging has massive potential.
Sure, the Apple example is played out, but there’s something to be learned. For iPhone fans, you know the giddy feeling you got when you first slid that white box open. You didn’t have to wrestle with it to get to the goods inside, the simple design was easy on the eyes, and the material felt silky smooth.
It wasn’t a box anymore, it was part of something bigger—something grand for you, the consumer.
“I love the process of unpacking something. You design a ritual of unpacking to make the product feel special. Packaging can be theater, it can create a story.”
– Jonathan Ive, Apple
How do we this? Take something as seemingly simple as unpacking, and turn it into a ritual for someone? Suddenly think about storytelling and showmanship with our packaging?
To better understand the importance of custom packaging, let’s break down the “why” and “how.” Then, you’ll have the necessary foundation in place to create a great experience for your consumer.